As part of EAG's (Ebrahim Abdul Aal Group of Companies) ambitious expansion and diversification programme and with special care for the growth of the group, a retail  division has been established in order to react swiftly to the demands of a market that has increasingly become more segmented and specialized.

Although there are no guarantees in business today, Franchising has proven that it can provide a vastly improved chance of success for people who want to take control of their lives by owning and operating  their own business.

EAG is now one of the leading master franchisees and distributors in the world of Fashion, Lingerie and Footwear for international brands.

Franchising has thus, become a major part of EAG's future operations, offering complete lifestyle collections and targeting medium and medium-to-high range customers.