FRANCHISE AND DISTRIBUTION AGREEMENT

  between

Name                                       :    --------------------------------------------------    

Nationality                                :    --------------------------------------------------     

Registered with                         :    --------------------------------------------------    

Company Registration No         :    --------------------------------------------------   

Registered  Address                  :    --------------------------------------------------     

  (Hereinafter referred to as Master Franchisee),

  and

  Name                                     :    --------------------------------------------------     

Nationality                               :    --------------------------------------------------

Registered with                         :    --------------------------------------------------  

Company registration No          :    --------------------------------------------------      

Registered address                    :    --------------------------------------------------    

(Hereinafter referred to as Franchisee),

  whereas

Ebrahim Abdul Aal Group of Companies. Hereinafter referred to as Master franchisee, intends to allow -------------------------------------------------- , hereinafter referred to as  Franchisee to sell the products and avail themselves of  ----------------------------’s  image and range of support and advisory services as well as to sell articles from its --------------------------------------------------------------- brands.

--------------------------------------------------------------- deals in International Trade representation and franchise rights in several fields in the Middle East & North Africa and wishes to sell Master Franchisee’s products and to avail itself of the services offered.

The following has been decided and agreed:

Master Franchisee grants-------------------------------------------------------- the Franchisee rights to retail products developed and manufactured by Franchiser and distributed under the trade mark -----------------------------------------------------  in countries as specified under Clause 3.0, hereinafter referred to as Territory:-.

Franchisee accepts the Franchisee rights and commits to open stores by itself, appoint Sub-Franchisees and/or enter into partnership with Sub- Franchisees to sell -------------------------------------------------------- products in the Territory. The size and layout of the stores shall be approved by the Master Franchisee.

 

1.0     SERVICES  

1.1             The Master Franchisee, according to what is stated in the introduction, will make support and advisory services available to the Franchisee specified below in connection with the launching and running of the retail stores located in the Territory. These services will be provided free of charge, except for reimbursement of expenses agreed with the Franchisee. 

1.2             The services rendered in launching the business shall be of a temporary nature and consist of planning and providing help with the choice of the most suitable collection for the needs of the local market as well as advertising material. 

1.3             The Franchisee shall in particular adopt the designs and specifications for the external image and the furnishings as indicated by the Master Franchisee. In particular, the Franchisee engages itself to agree with the Master Franchisee that the furniture of the store will be made by the suppliers selected by the Master Franchisee or the Franchisee shall procure the same from other qualified suppliers in line with the Master Franchisee’s designs and standard. 

1.4             The services rendered in the running of the store shall be of a continuous nature throughout the term of this agreement and shall consist of providing technical and commercial advice. 

2.0     SUPPLIES  

2.1       The Master Franchisee undertakes to supply the Franchisee, within the limits of its availability, items from its own range, which will be brought to the Franchisee’s attention. 

2.2       The Franchisee undertakes to request those items for the retail outlets in the Territory with the due regard for the need to offer a comprehensive assortment of the collection. 

2.3        The Franchisee recognises that the Master Franchisee will periodically renew its collections, from which it shall procure a comprehensive range of items in various sizes and colours. 

2.4       The Master Franchisee shall sell his products in the Territory through the Franchisee’s distribution channels in the Territory. 

2.5        The Franchisee undertakes to display and sell the products of the Master Franchisee  within the Territory mentioned in this contract. 

3.0         TERRITORY

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4.0        DISTRIBUTION CHANNELS  

  • ·                    EXCLUSIVE STORES IN PRESTIGIOUSS MALLS

  • ·                    CORNERS IN DEPARTMENT STORES

  • ·                    CORNERS IN ANCHOR STORES

  • ·                    STORES IN FIVE (5) STAR HOTELS

  • ·                    AIRPORT DUTY FREE SHOPPING CENTRES

5.0                      DISTINCTIVE INSIGNIA  

5.1      The Franchisee engages itself to display outside the store the distinctive insignia of ------------------------------------------------------ which consists of a sign with, the --------------------------------------------------------------- Logo.  

5.2        The Franchisee also undertakes to display its own sign outside stores in the Territory; graphic design and size of which shall be in harmony with the Master Franchisee’s insignia and for which it shall secure the Master Franchisee’s prior authorization. 

5.3       The Franchisee hereby acknowledges the validity of all the Master Franchisee’s trademarks, trade names, symbols, signs and other distinctive insignia. The Franchisee may not perform any act infringing, prejudicing, discrediting or disputing the Master Franchisee’s right to those rights, trademarks, etc. or any other trademark or name represented by the Master Franchisee. The Franchisee may not use any other trademark or name other than those granted hereby in connection with the sale of the products in its store.  

5.4       The Franchisee recognizes that the use it makes of all exclusive business names, trademarks, service marks, symbols, signs and other distinctive insignia is to the Master Franchisee’s sole benefit and in its exclusive interest, and also recognizes that goodwill arising from the said use shall automatically return to the Master Franchisee’s full disposal without any lien, expense, cost or compensation, on the cessation, termination, dissolution or non-renewal of this agreement, whatever the reason thereof. 

At the time of business ceasing for any reason, all materials, headed papers, invoicing documents, wrapping paper, signs, posters, display cards and other materials bearing the Master  Franchisee’s exclusive trade names, service marks, symbols,  signs and other distinctive insignia shall be removed and returned to the Master Franchisee where possible or, where not possible, destroyed. 

5.5        The parties undertake to collaborate in monitoring the market and taking appropriate action in the event of the imitation, falsification or infringement of exclusive trade names, trademarks, service marks, symbols, signs and other distinctive insignia. In particular the Franchisee undertakes to monitor the market within its own local geographical area, promptly reporting any occurrence of imitation, falsification or infringement of the Master Franchisee’s rights, providing reasonably extensive and detailed information and proof (including the purchase of samples if in fact necessary) testifying to the nature of the infringement and the identity of those responsible. 

6.0      SOFTWARE & HARDWARE MANAGEMENT  

6.1     In case the Master Franchisee has specialized software for retail management then the  Franchisee will be given access to such a software for the management of the Franchising stores.       

7.0     PRICES

7.1     The retail prices chargeable in any sales or stock clearance as well as its time shall be agreed in advance at the end of each season as per the individual countries in the Territory.

8.0      SUPPLY ARRANGEMENTS 

8.1     Goods supplied under orders shall be delivered ex-works. Goods travel at the   
         
Franchisee’s risks and peril. 

8.2      Requisition of goods may not be forwarded if they are for a number of items less than or different from the number contained in the minimum packs specified by the Master Franchisee. The Master Franchisee shall not be held responsible for orders not carried out or not carried out in good time due to the temporary shortage of products and/or any instance of force majeure to include strikes and/or exhaustion of stocks of the items. 

8.3      No complaints shall be entertained after a period  of fifteen (15) days following receipt of goods. The return of goods shall not be accepted unless expressly authorized by the Master Franchisee alone. No complaints shall be accepted in respect of items that have been altered or mishandled by customers or that have already been worn.

9.0     INVOICING

9.1     The Master Franchisee shall issue an invoice for each supply.

9.2     Invoices shall be settled within the agreed periods. 

10.0   OBLIGATIONS 

The Franchisee shall enter into the following obligations:- 

10.1    That it shall sell the items it acquires from the Master Franchisee in the Territory;  

10.2   That it shall use the “display” equipment solely for the purpose of promoting,  
 
displaying and selling the Master Franchisee’s products;

10.3   That it shall maintain an adequate, comprehensive stock of the items at all times, and 
          also devote special care to the display of the goods;  

10.4   That in the management of its selling business, in terms of image and 
  customer   Service, it shall maintain a standard of prestige and decorum that does 
not fall short of the standard previously agreed with the Master Franchisee; 

10.5   That it shall apply for prior permission for organizing or taking part in exhibitions outside the Territories; 

10.6   That it shall take out adequate insurance cover to ensure the store and all of its contents against fire and theft, running from the commencement date of this agreement and extending throughout the term of the agreement and any renewal hereof: 

11.0                 APPOINTMENT OF SUB- FRANCHISEES

11.1   The Franchisee has the right to appoint Sub- Franchisees in the Territory and

shall keep the Master Franchisee fully informed with such appointments; without any financial liability on the part of the Master Franchisee.

12.0                 TERMINATION CLAUSE

12.1   Breach of contract. 

12.2   Bankruptcy of either party. 

12. 3  Non-payment of invoices within the agreed dates. 

13.0   TERMS OF AGREEMENT  

13.1   This agreement shall be for duration of five (5) years and it will automatically be renewed for similar period(s) unless terminated by either party prior to the expiration by giving the other six months notice in writing.

14.0   COMPETENT COURT AND LAW COVERING THE AGREEMENT  

14.1   This agreement shall be governed by the Italian Law, by which both parties declare they attend to abide.   

THE MASTER FRANCHISEE                         THE  FRANCHISEE

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